Rhubarb & Ginger.
Two wonderfully different flavours that come from wonderfully different places, they come together to create something quite intriguing. This is my blog; ideas, insights and thoughts to help shine a light on what a brand story is and how writing great content can help shape it.
ChatGPT - AI has landed
ChatGPT and AI are here, and they are here to stay. What does it mean for writers? Does it change what I do? And is there space for both of us?
Catchy Headlines.
Writing a catchy headline can be tricky. When to do it and why? Here I explain a little about the when and why a standard headline can be useful. And a more fun and catchy headline can be just the ticket.